NEW CONSTRUCTION · REIMAGINED
Parcel connects builders, buyers, and their agents in a single shared workspace — from groundbreaking to closing.
THE PROBLEM
Buildertrend runs the job site. The CRM tracks the lead. But the buyer making the biggest financial decision of their life — watching their home get built from the ground up — gets a weekly update call if they're lucky. Nobody built the layer that makes the buyer a first-class participant in their own build. Until now.
THE SOLUTION
Your entire project in one place.
Manage allowances, selections, vendors, and milestones without the spreadsheet sprawl. AI analyzes every invoice automatically — extracting line items, reconciling against your budget, and flagging discrepancies before they become problems.
Your client's build, always in view.
When your buyer builds, you stay connected to every milestone, every allowance decision, and every upgrade approval — without chasing anyone for an update. Be the agent who actually knows what's happening on their client's build.
Your home. No surprises.
See exactly where your money is going, in real time. Every allowance, every selection, every upgrade — visible on your phone before your builder even calls you. And when you want to upgrade that light fixture, you'll see exactly what it adds to your monthly payment before you say yes.
PARCEL AI · LIVE NOW
Upload any vendor PDF. Parcel extracts every line item, reconciles against your allowance budget, and flags discrepancies automatically. What used to take 20 minutes takes seconds.
Every upgrade request shows the buyer exactly what it adds to their monthly payment before they approve it. A $2,000 light fixture upgrade becomes '+$13/mo' — clear, traceable, trusted.
AI reviews all selections together and flags conflicts before materials are ordered. Catch the mismatch between your tile and cabinet finish before it's too late to change it.
At project close, AI generates a complete narrative of the build — every selection, every upgrade, every milestone — in a shareable document your buyer keeps forever.
PARCEL INTELLIGENCE · COMING SOON
Every project that runs through Parcel adds to a dataset that has never existed before — real allowance spend, real buyer behavior, real vendor performance, real project outcomes across every build on the platform. This is the only place this data exists. It grows with every project. It gets more powerful with every builder who joins.
At project creation, AI predicts likelihood of running over budget based on builder history, spec level, and market conditions. No construction software has ever had this capability.
Real allowance data from real builds in your market. Know instantly whether your flooring allowance is competitive — not based on national averages, based on what builders like you are actually spending.
For in-house quoted upgrades — basement expansions, covered patios, wall bump-outs, trim package upgrades, extra concrete work — AI benchmarks your quotes against past project data so you price consistently, protect your margin, and reduce buyer disputes on labor-heavy work.
AI reads communication patterns across the project and flags tension before it escalates. When a buyer has asked about countertop selections three times with no response, Parcel surfaces it. Proactive relationship management without the micromanagement.
This intelligence layer compounds in value with every project. The earlier you're in, the more it works for you.
PRICING
For builders and in-house agents
Standard rate after founding period: $1,500/project
Invite-only — your agent or builder brings you in
Real-time visibility into your build, your allowances, and every decision that affects your home — on any device.
Founding builder rate is locked in for life. We're onboarding pilots now — spots are limited.
GET STARTED
We're onboarding founding builders now. Spots are limited.
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